Shemesh Automation Ltd.

Shemesh Automation Wet Wipes is dedicated to bringing to life the visions you thought 'impossible' in round wet wipes packaging. 

Shemesh Automation Wet Wipes, an arm of Shemesh Automation Ltd, offers premium turnkey round wipes lineup technology, producing high quality rolls of nonwoven wipes in a variety of packaging. It strives to exceed its customers’ expectations as the leading manufacturer for round wipes packaging equipment. 

Established in 1990, Shemesh Automation Wet Wipes is a family owned and operated business which has built a reputation for delivering innovative core fillers, cappers, sealers and labellers for major industry players over the last 30 years.

Over the last 15 years the Company, a nonwovens powerhouse, has developed a new business stream primed to deliver unique round wipes solutions to some of the world’s top round wet wipes makers. Shemesh Automation Wet Wipes’ growing customer base has meant the company can offer unprecedented experience as a top one-stop-shop turnkey production lines vendor for the round wipes market.

Our range of premium round wipes packaging equipment includes:

Shemesh Automation Wet Wipes is represented in 13 countries around the world with its main offices in the US, UK, France and Israel. Its London-based office coordinates global operations and its Israeli office takes advantage of the incredible local engineering talent and innovation available. Shemesh’s unique combination of UK customer-centric service mixed with an Israeli startup mentality to push the technical boundaries, plus the use of top-notch, quality components within the products and a robust supply chain, has greatly contributed to the company’s success. 

Eli Shemesh, Founder & President says, “We don’t just see ourselves as a company which builds cutting-edge machinery, but instead we want to become your partner for a long and successful journey. As such, we pay particular attention to our after-sales to ensure we provide a premium service. ‘Let us build your vision’ is not just our slogan. Simply put, this is what we do, day-in day-out”. 

For more information, visit our dedicated Wet Wipes packaging site, here


Shai brings a wealth of experience with him to Shemesh. Previously, Shai held exciting positions as a corporate lawyer, in one of Tel Aviv’s top three law firms, and subsequently at Deutsche Bank, where he was trading bonds and credit default swaps on Wall Street. This led him to work in the City of London where he mainly focused on the machinery business segment. Here he gleaned market information through analysing corporate balance sheets and speaking to prominent CEOs in the space. It was essentially his experience in investment banking that led Shai in 2013 to join his father’s business under his own vision for the company – taking Shemesh by storm to where it is today! Shai has already fulfilled his ambition of growing Shemesh to a global scale as he has increased business more than 10-fold since onboarding!

Speaking five languages fluently and having lived for more than three years in each of New York, London, Paris and Tel Aviv, Shai understands cultural nuances. This international exposure contributes to Shai’s talent in delivering a customer service second to none.

Shai holds an MBA with focus on financial instruments and family businesses management from NYU Stern School of Business and an LLB (JD equivalent) law degree (Magna Cum Laude) from Tel Aviv University, specialising in capital markets and corporate law. He has been a member of the Israeli Bar Association since 2003 and served in the Israeli army in several important commanding positions, where he was officially commended for brave conduct. 

Director of North American Operations

Mark joined Shemesh Automation possessing an arsenal comprised of decades of sales and process experience particularly in the nonwovens industry.

For 16+ years, he was the sales manager/director of Rockline Industries where he managed the day-to-day sales operation, profitability, communications, and key customer relationships. He ensured top customer service by collaborating with customers on their product needs, manufacturing processes and time lines in order to meet those needs. 

Mark previously spent 18 years as a sales engineer for PCMC (Paper Machinery Converting Company), where he managed field sales and promotional work to sell paper and nonwoven converting machines, and develop new national and international accounts. He utilized his excellent communications skills to present to stakeholders, facilitate product demonstrations, and aid in identifying and qualifying customer machinery business prospects.

Mark’s knowledge and experience is not limited to paper and nonwoven product manufacturing, however, as he also worked as an industrial sales representative for a variety of machining and controls companies, such as Johnson Controls, Unico, LLC, and Kearney & Trecker. This exposed him to the diverse world of industrial production. In these different jobs, Mark managed industrial sales and assisted with problem resolution, maintaining great relationships with clients and ensuring revenue goals were met.

Mark has BS in Electrical Engineering from the University of Notre Dame and an MBA from the University of Wisconsin-Milwaukee.

VP Global Sales & Business Development

Yonatan is an experienced sales and business development manager with a proven record in building new business segments - taking them from ideation stage to sales management.

Prior to joining Shemesh Automation, he demonstrated his abilities at some of the world’s largest medical device and pharmaceutical companies, developing a talent for understanding the broader picture in complex environments and translating it into detailed actions. He has managed the accounts of numerous companies throughout his career including blue chips such as Teva, Medtronic and Boston Scientific. 

A fluent English, French and Hebrew speaker, Yonatan’s strong engineering background, interpersonal skills and passion to drive people and processes are key attributes to his success at Shemesh.

Yonatan has a BSc in Bio-Technology Engineering.

Uk Sales Director

Tony has worked supplying capital machinery into the food, pharma, chemical and personal care sectors for over 25 years. He headed up the Loma UK division for 17 years with a team of sales and service engineers. During his tenure Tony made many industry contacts and got great experience in managing a team of sales and service professionals.

After a short spell with a Californian-based X-ray company, in which he travelled throughout EMEA and USA working with some key business accounts, Tony decided to move to IMA. Here he supplied packaging machinery into predominantly the food and wet wipe sectors. 

Anna Kingsley

Anna Kingsley is a global, multi, major award-winning marketer, with over 25 years’ international business experience. She’s worked in marketing for global brands (such as Coca-Cola, Virgin and Match.com), as well as for Dixons and several other famous public sector UK campaigns. Anna also has agency-side experience as an Account Director and has been contracted to a few leading advertising agencies, including JWT (the biggest global ad network, part of WPP).

As such, although Anna is new to Shemesh, she is already taking the company by storm, by applying her hands-on experience in every marketing channel and tactics from the several different industry sectors she’s worked in. Combining strategic and blue-sky thinking, creativity and commercial acumen with an entrepreneurial spirit, Anna has demonstrated success in growing businesses.

Anna also enjoyed a previous successful career as a TV Producer/Director working on numerous flagship productions for the likes of the BBC, NBC, Sky, Universal Films, ITV, C4, C5 and more.

Anna graduated with a B.A. Hons from the University of Liverpool and also from master’s programs at Harvard Business School and the University of Berkeley, Ca.

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